Franklin Equipment (FESC)
Client: Franklin Equipment Services Corp.
Industry: Fuel & Containment Supplier
Service: Full Visual Branding & Platform Development
Project: Dynamik Visual Branding, Social Media Design, Corporate Collateral, Logo Suite, Web Design & Development, Content Strategy & Copywriting
www.FranklinEquipmentServices.com
Franklin Equipment Services Corp. had established over 15 years of hands-on expertise in the petroleum equipment industry, yet lacked a formal brand identity and had no website presence to support their reputation. In a field where trust, compliance, and professionalism directly influence contract opportunities, this created a significant gap between their real-world capability and how they were perceived.
Dynamik Endeavors developed a complete brand and digital foundation—including visual identity, web design, content strategy, and supporting collateral—to align their external presence with their internal expertise. The goal was not simply modernization, but repositioning: ensuring their brand communicated the same level of authority and reliability they already delivered in the field.
The result is a cohesive system designed to strengthen credibility, support business development efforts, and create a scalable platform for long-term growth.
Old Logo

*NEW* Primary Logo Design

Logo Variations
Primary Logo

Icon
Website Design & Development

Brand Photography


Corporate Collateral
Business Cards

Brochure

Letterhead

Notepad

Folder (Outside)

Folder (Inside)

Capabilities Statement

Email Signature

Retractable Banners

Lead Magnet (Checklist)


Social Media Branding






