When discussing feedback on your deliverables, be it with your team or your strategist, it’s easy to get lost in whether someone ‘likes’ what’s being produced. But while it’s definitely important to feel pride in your brand, in the end your brand is a component of your business strategy. What if you made every business decision based solely on whether people ‘like’ it? You probably wouldn’t be where you are today. Constructive feedback is not just about liking or disliking something; it’s a strategic insight into your work’s impact and effectiveness. It’s about understanding what resonates with your audience and … Read More
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